Sidewalk Signs in Rockland

Hello Hello Books: eye-catching graphics, but too much text IMO.

Hello Hello Books: eye-catching graphics, but too much text IMO.

Rockland’s Main Street retailers and restaurants are approaching the holiday season in a generally understated manner. That suits me fine, since I do not like being bombarded with someone else’s holiday cheer — especially when it’s insincere or explicitly commercial. When you go Christmas shopping, you already know why you’re there, and a Santa window cling is probably not going to influence your decision to enter a store — or, at least, it probably won’t influence it in a positive way.

What Rockland retailers and restaurants do like for their storefront marketing is sidewalk signs — especially of the sandwich board variety. Some of them use the signs to good effect; others not so much. Here’s what we saw during a stroll along Main Street this afternoon.

Seagull Cottage promotes a special, without pricing or a holiday message. I'm  not implying that's bad.

Seagull Cottage promotes a special, without pricing or a holiday message. I’m not implying that’s bad.

PDQ Photo's sign has a bold, simple holiday-themed message for a holiday product. The vinyl banner up above also promotes a holiday product, but the display is problematic.

PDQ Photo’s sign has a bold, simple holiday-themed message for a holiday product. The vinyl banner up above also promotes a holiday product, but the display is problematic.

Clan MacLaren's also pitches their lunch specials.

Clan MacLaren’s pitches their lunch specials, with pricing.

Rock Coast Sports is bold a readable. It's the same pitch as By George's, but seems more appropriate here.

Rock Coast Sports is bold and readable. It’s the same pitch as By George’s (below), but seems more appropriate here.

Side Country Sports puts the price right out there on the street. If this is a killer price, then it's a great idea. If not, then it provides an excuse for people to call around and not enter the store if that's what they're looking for.

Side Country Sports puts the price right out there on the street. If this is a killer price, then it’s a great idea. If not, then it provides an excuse for people to call around and not enter the store if that’s what they’re looking for.

Loyal Biscuit's sidewalk sign color-coordinates with their permanent signage. Nice.

Loyal Biscuit’s sidewalk sign color-coordinates with their permanent signage. Nice.

Huston Tuttle's sign features items and services on offer.

Huston Tuttle’s sign promotes their range of products and services.

Grasshopper Shop uses its sign for cause marketing -- a good move, IMO.

Grasshopper Shop uses its sign for cause marketing — a good move, IMO.

L&H Burger's message is  a concise holiday message: no overt pitch being made.

L&H Burger’s message is a concise holiday message, with no overt pitch.

Lawn signs promoting  "cash for gold" in front of By George Jewelers seem tacky for an upscale establishment.

Lawn signs promoting “cash for gold” in front of By George Jewelers seem somewhat “off” for an upscale establishment.

Lobsterman's Restaurant gives their specials, with prices. The big colorful header is good.

Lobsterman’s Restaurant promotes their specials, with prices. The big colorful header is good.

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